When everybody has a voice, it’s hard to know who to trust.

Decoder was developed to crack the code of the internet and provide you with the most accurate and trusted recommendations in the world. No more confusion about stars, ratings, incentives, and opinions. Decoder sifts through the clutter to provide rankings based on the facets of your life that matter most.

The Problem

Product reviews inform our decisions every day. But like the products themselves, it’s difficult to separate the good ones from the bad. Reviews are inherently subjective and influenced by bias, incentives, and emotions.

How Decoder Works


Absorbing Information

Decoder analyzes product reviews from across the internet to provide the most accurate and trusted recommendations for you. Using advanced machine learning, Decoder sifts through consumer and expert voices to create a large and statistically relevant sample.


Identifying Key Facets

Opinions are formed at every point in a purchase journey, and the topics considered before a product is bought are often different from those most frequently discussed in reviews. Decoder accounts for all of these topics before distilling them down to a underlying set of product facets.


Measuring Sentiment

Then, Decoder measures consumer sentiment across the facets that you care about most to create product scores, which are ultimately used to determine the rankings you’ll see after searching for an item.

The truth is out there, Just waiting to be decoded.

Reviews are spread across every corner of the internet, making aggregation and analysis overly time-consuming. Without the proper tools, we are left to choose from the voices of anonymous commenters, review sites with catches, and people with different needs than us.

Stop Searching and Start Decoding

From size and speed, to aesthetics and durability, Decoder analyzes every spec and dimension, even those that may not be top of mind. The result is an accurate and data-supported product recommendation and a cure for the decision paralysis of online shopping.

Decoder generates product rankings at its discretion using proprietary methods. As an Amazon Associate, we earn from qualifying purchases. Some of the content on this site comes from third parties. This content is provided 'as is' and is subject to change at any time.

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